Ojai is located in the Ojai Valley, it is northwest of Los Angeles and east of Santa Barbara. Ojai is a tourism destination with boutique hotels and recreation opportunities including hiking, and spiritual retreats, as well as for a farmers’ market on Sundays with local organic agriculture. Chain stores are prohibited by Ojai city law to encourage local small business development and keep the town unique. The Ojai Valley is home to several private boarding schools. The culture is heavily focused on ecology, health and organic agriculture, walking/hiking, spirituality, music and local art. The Ojai Music Festival is an annual festival of performances by some of the world’s top musicians and composers, and occurs on the first weekend after Memorial Day.